Monday 18 May 2015

Evaluation (Multi-Disciplinary)

I am overally happy with my final outcomes for Multi-Disciplinary. I achieved my goals and helped encourage reusable products. Also I have included Vogue Magazine front covers that encourage people to look after the planet and the animals on it. I have many finals for this unit. I have completed 4 different front covers for Vogue magazine, I have also created three different reusable bag designs which I found really fun and also 2 3D masks to promote birds and the environment. 

To start off with my 4 front covers of Vogue were a lot of hard work but I enjoyed the process. I kept some of my photographs which weren't in the limelight in my unit 33. 
They look amazing and I spent a lot of time trying to make them look a certain way for a specific target audience. 




Also the 3 bags I created was done using printing feathers on to brown parcel paper, I then scanned them in and copied them on to acetate. This then gave me the incentive to create a repeat pattern using the feather prints. I personally think it has worked very well. This is because they had been printed on a reusable bag. This helped me promote saving the environment and reusing specific items to save ruining or buying a new one. So with these outcomes I combined printmaking, digital and collage. I am happy with these and I definitely think that it fits the criteria of environment.

The 3D masks I had originally bought from china town and I was planning to use in a photoshoot for this unit, have now become bird masks. I am very fond of these outcomes as one of them shows the happy beautiful side of a bird and the other one shows the deceitfulness, horrid anger for other birds and humans. Again this is to help promote saving them as a species and not killing them off. The masks were originally just a bit of plastic that you would put over your eyes, but I managed to make them to look like really life birds, by including a beak using paper mache.


Multi Disciplinary Final Front Covers.


First of all I decided to create the front cover of a magazine. This also linked in well with my other photography unit I did called 'Lens based Image Making'. I used the photographs that didn't have much limelight in that unit. This is because I thought they would all look really good as the front cover of 'Vogue'. I also liked the thought of making a more environmentally friendly version, I did this by using the specific photographs that I chose. Also I achieved this by combining the certain disciplines. I used printmaking, digital, photography, 3D sculpture and collage to complete my finals for this project.

I have tried to make my front covers of Vogue as environmentally friendly as possible. Also it helps to promote my theme of environment and promoting to save the birds.

The magazine cover above is my favourite cover I have designed overall because the colours link into the the season and the theme. It's a strong image and it is very eye catching to the viewer. Personally I think that the viewers would be teenage girls and maybe boys preferably the target audience is from 15-25 roughly. I think this is a perfect age range because the colours a beautiful and the covers are also not something you see everyday. I personally enjoyed designing all of them and changing the fonts on the covers aswell has made me realise how eyecatching different fonts are aswell as keeping the captions short and snappy to show the reader what they are missing out on. 

The front covers that I have mainly been looking at have an amazing colour scheme and all the colours tend to link to the season too.
So I again I tried to do the same and link my colours with the season in the picture. I also looked at different texts as well and made a combination of fonts to make the cover look more interesting and more eye catching to the viewer. Also it shows separate articles in the magazine.



The elements that different magazines have in common is that they all have a main focus. In my case my main focus is birds and saving the environment, which personally I think I have promoted very well. All magazines have the their name aligned at the top of the cover, also the fonts used are very bold and are layered on top of the main picture on the cover. They are over the main picture because it is easy to read in an order to attract the right attention. The most important thing expected on the front or back cover of a magazine is a barcode. Also the most important contents of the magazine are also displayed on the front cover is to provide a preview and sell the magazine with the main articles. The colours mainly used are also primary colours which makes the front cover appear very bold. 
Also magazines also use teasers in that they contain headlines on the front page in order to make people buy the magazine. This is called a marketing technique.




       
This is another favourite of mine, only because when I look at this cover it looks simple but looks like it includes lots of information that my sort of age range would want to read about. Also I have made this cover to attract a specific audience. There is one thing in particular I would change about all 4 front pages. I would add the date and the year onto it so the reader would know if it's a new issue etc. 
I found that the headlines are something that encourages people to buy the magazine. In this cover the feature headline share the same colour scheme as the masthead while still letting them stand out. Along with the title, the main or cover image is the thing that stands out the most on the cover of a magazine.
The featured star is normally a celebrity or a model with or without enhancements in editing. The cover star has to be attractive as it helps the magazine appeal to certain audience types. The image on my front covers stands out with its use of simplicity and colour. The dress Emma is wearing is simple yet very feminine and helps me to promote birds. This is due to the fact that bright colours in the main image may make the magazine cover too loud, due to the fact that the text colours used in this cover are very big and bold. The use of simplicity and boldness are effective, a different combination may of not gone so well but I think this colour scheme and the image itself which like I said is simple but is very effective.


In every front cover design I have made sure to include, 
  • headlines
  • main image
  • subheadings
  • title
  • barcode
  • price
  • a certain colour scheme
The headline is usually the second boldest piece of text on the front cover. This is because the viewer/reader want the main headline to stand out the most amongst the other sell-lines and features.


Wednesday 6 May 2015

Evaluation (Final Major)

For my Final Major project, I've mainly focused on human portraiture and Owl portraiture. This is because I was amazingly inspired by the Raptor Centre. I have looked at artists such as Michael Muller who mainly focuses on portraiture and face on photography. Also I have looked at artists like Charlotte Caron and Alison Fennell. Both these artists are paint artists and I did a few samples which I am proud of in the style of these both. My final idea came to me when I looked at both Charlotte and Michael. I wanted to combine both techniques and create something extraordinary. So I decided to use my photographic skills and take photos of a few of my class mates face on to complete the process. 

I used 2 different people to complete my finals. The first person I took a picture of was a girl. As the photographer I wanted her to look straight at the camera but look in to space. This is so I could capture her emotion in the photograph. I did the same again with the boy. I took a few photographs of each of them and made sure it had a natural human background. This is because I wanted to show contrast between wildlife and people. I began editing the photographs on photoshop. I scanned in my own drawings and paintings to create the beautiful texture on there faces. This made their skin look like feathers. I also used some overlay tools to make it blend in and look more natural. I think this technique has worked really well. I then used the same picture again but only edited it ever so slightly so you can see the differences between both edited and unedited pieces. I like the way I did this because when I mounted them up you can see the developmental process. 


Statement Of Intent (Multi-Disciplinary)

Statement of Intent.


I recently have been involved in a workshop which included the Raptor centre bringing in different types of birds. We were able to spend 3 hours drawing the amazing birds and photographing them. As this unit progressed alongside this I based my work around the theme of Owls and birds from the Raptor Centre as I was so inspired from the owls and other birds that came into college.

In Unit 33 I used the photographs from the visit and then also made a trip to the Raptor Centre which I took over 700 photographs there. I decided to do 3 final shoots for my finals for this unit and carry the rest of the photographs onto this unit. I plan to make 4 finals for this, all of which will be magazine covers for Vogue Magazine. I have looked at artists such as Ellyn Abraham. He creates amazing pieces that look unreal, he prints on to acetate and fabric and the outcomes are stunning. I am going to do something similar with another idea I have. My idea is to print feathers onto brown parcel paper, canvas, water colour paper and then photocopy them onto acetate. I will then scan the acetate sheets in and hope to create 3 different repeat patterns for a design for 3 reusable bags. I am planning to promote help save the birds within my Vogue front covers, and with the bags it's promoting recycling.

I've scanned in a few of my feather prints and they have turned out very well, I like the texture they have got not only on the print itself but around it aswell. In my posh samples I have explored a wide range of photoshop skills, I have also combined photography with digital. In my finals you can see the development because the two studio shoot front covers are quite simple and standard where as the 2 outdoor finals I have also are quite complex to the extent where I have double exposure in one of them, and the colours work really well with one another.

I'm hoping by the end of this project to have completed all 3 design ideas for my reusable bag. Also I am proud to say I have finished my front cover finals. This is good because you can see the contrast with all four of them and personally I think tall the finals work well together to complete help save the birds and the planet.

Tuesday 5 May 2015

Visual Art Disciplines and Non-Art Disciplines

The visual arts are art forms such as ceramics, drawing, painting, sculpture, printmaking, photography, video. Many artistic disciplines involve aspects of visual arts as well as arts of other types. 

The current usage of the term 'visual arts' includes fine art. Before the arts and crafts movement in Britain and elsewhere at the turn of the 20th century. 

Louise Janetta

Louise Janetta is the first artist I looked at within the the visual art disciplines. She mainly focuses on collage, mixed media., Louise is a versatile artist, she is happy to work in many different mediums, expressing an explorative attitude, artistic curiosity and diversity. Currently Louise is exploring pattern. Alongside Louise creates a visual response to memories, dreams and images held in our subconscious. The tree series is my favourite piece of her work, this is because it expresses experiences, corrupted by memory, into a deep love of a moment. 



Louise is currently working on a series of paintings of depicting trees and woodlands inspired by the landscape around her studio in Buxton. She is concentrating on the patterns and textures playing with the light, both within across it. Louise achieves an almost hypnotic invitation to the mysteries and beauty of a forest. Louise is a very versatile artist, she is happy to work in many different mediums, expressing an explorative attitude, artistic curiosity and diversity. She uses medias such as: 

Mixed media, painting, drawing, printing, illustration, pen and ink, charcoal, collage, felt work and paper. I could possibly use a similar ability I have to create a collage within my own work.

Ellyn Abraham

Ellyn Abraham created a few prints from fabric mesh and also returned to the idea of distortion in regards to the physicality of a material. He began to build upon the print by enhancing the linear details through crayon and charcoal. Abraham then looked back at the printed acetate sheets a few weeks before had and by layering these sheets of acetate, it enhanced the image in particular sections and gave the piece a focus point. He says "I am particularly drawn to this idea of focusing in on one section of the work almost in a microscopic manner. I am also looking forward to exploring this idea further as I feel it has a lot of potential".

This is my favourite piece of his. This is because it's very well researched and I like the fact it's done with all completely different media, such as acetate, crayon, charcoal and pencil. I am hoping to do something similar in my own work with my bird masks and hopefully give them a focal point. Also I would hopefully be able to use different media similar to what Abraham used. He is a big inspiration in my work and I look forward to using his media, and techniques within the next couple of weeks.





Alina Zamanova


Alina has always been interested in combining different techniques to create an image. One in particular that I like was a task to create an editorial shoot for a specific magazine. She has a big passion for fashion photography aswell as fashion illustration. Alina Zamanova is from Ukraine and in 2013 she was studying fashion illustration at the London College of Fashion and she also has been working as a freelance artist based in London.
She studied graphic design in Ukraine for a year then moved to London because she felt like it wasn't really for her. She says "I have been drawing since I can remember." She started when she went to art school in her home town but it was more of a hobby.
Her influences and inspirations are a very big thing to her and during her process of completely the finals. The best place she says to get inspiration from was London, watching movies, going to exhibitions and museums. Her two main inspiration was from Alexander McQueen and Rick Owens.

My favourite piece of Alina's is from a series of photographs and illustration inspired by Gothic Culture, Rick Owens and Tim Burton.





Matt Wisniewski

Wisniewski is a Brooklyn based web developer, and he makes series of surreal collages. He searches for images on Tumblr and uses them to make collages. A mix of fashion with beauty and the natural world can be seen. Matt is a collage artist based in New York now. He was born in 1990 in Philadelphia 
Matt is a new york based artist and he creates mixed media images that are beautifully refreshing. His digital art collages create a stunning fashion and nature mash-up. The artist creates surreal visual experiments, currently featured on Wisniewski's own Tumblr entitled Five Minutes to Live. The grainy texture of soil, the coarse surface of mountainous regions, and the salty flow of ocean water add visual excitement and intrigue. Landscaping the contours of the human figure gives a whole new meaning to human nature.



Some of the pictures emanate an imaginative power and dreamlike essence that has the sense that they could be connected to the world of dreams. They're more day dreams than anything. Matt says he has experimented with architectural elements but they tend to be tougher to incorporate and maintain the same quality. Urban photography often has a lot of minute details that don't translate well in his work. Matt also says sometimes he has an idea of what portraits or textures, he'd like to use that's about as far as he go's in terms of planning. Through experience he's learned what works well so there are certain things he won't try.


Madame Peripetie


Though she works primarily as an art director and fashion photographer, Madame Peripetie approached her subjects with an off=kilter aesthetic that evokes Man Ray's photography. Peripetie's approach, however is more contemporary, if not futuristic. Her models are often embellished with technicolour props designed to look like extraterrestrial armour. Rather than focusing on conventional beauty signifiers like pouty lips and sensually- exposed body parts, Peripetie goes beyond the limits of the human body to turn her subjects into otherworldly beings- club kids from outer space, or however else you wan to conceptualize them. The images are open ended enough to keep the viewer guessing

Sylwana Zybura aka Madame Peripetie is a Polish/German linguist and image maker based in London/UK. Part of the series won many prizes worldwide like the Double Gold at PX3 in Paris, and recently it received an honourable mention at the international photography awards in NY.
As part of this in camera process, body painting, prosthetics, wigs, unusual 3D make-up techniques as well as real flowers that were used in order to enhance and distort the bodies of the models. Peripetie's motto is 'If it can be imagined, it exists'. This reflects the overall approach used in its creation, since the images it contains plunge straight into a surreal world of mixed references.
Out of all the Visual art disciplines I personally find Madame Peripetie the most interesting. This is because she includes something called 'fetishism' in her work, all the pieces she has created are all so surreal but they work very well with one another.







Non Art Disciplines



This is a non-art discipline, it is photography combined with astronomy. This is one of the best photographs of the stars, planets and galaxies. Each year this competition grows and over 1200 entries are submitted from photographers all over the world. I really like this photo because of the different tonal qualities and also it is a picture that draws you in straight away and makes you think how amazing the world and space is outside earth. This photograph is called 'guiding light to the stars' by a photographer called Mark Gee who is from Australia.





Cath Hodsman





Here Cath created the British Barn Owl in Watercolours. She has captured the deep beauty in its eyes and delicate feathers. The Barn Owl is one of the most iconic of British birds. It's night-time lifestyle and the deserted barns it inhabits, give it a certain mystical quality that cannot be matched by many species of birds.
In this beautiful portrait, Cath has paid particular attention to the owl's eyes. Their dark colour and shine gives the owl a strong presence and intensity. I like the way she uses different brushes to create different brush strokes. She inspired me greatly to continue on looking at birds, specifically owls. So I carried on to create a range of work based on birds. Hodsman is celebrating British wildlife and Natural History through beautiful art.


Martin Creed

I have also been looking at Martin Creed. I really like his work because it is bright, it catches the eye of the viewer. Also he uses the english language and could help foreign people understand what some of these words mean. He has been exhibiting his work for almost 20 years all over the world. This artist struck me because I thought I want that in my work, I would like my work to be caught immediately by the viewer. Even if it's something small. This piece is especially my favourite. It is so simple but it works so well. It's quite a calming piece because the colour yellow is calm. This is something I really like about this piece, he says he spent hours trying to figure out what colour to have these words written and he seems to have picked the colour carefully. Alot of his work is calm but very eye catching.




Paul Duncan

Paul Duncan uses his iphone to create amazing rock layered photography. He calls it Iphoneography. He mainly takes these photographs with his iphone 4 and all editing is done on his phone as well. Duncan is an Art director with a passion for photography and iphoneography. His work is so beautiful, his famous photographic print 'the lonely boat'is my favourite piece. This is because it shows so much meaning in it. The colours are calm and pretty and for me as the viewer as I look at it and get taken to the place in the photograph. The colours are so pastelly and textured.
Photographic Print




Andrea Pramuk

Andrea Pramuk uses her knowledge from geology to create these amazing oil paintings. The colour are amazing, she spends hours and hours on her work. The outcomes are fantastic though. She focuses on abstraction within her work and she mainly works on really big scales. She uses alcohol inks and encaustic on clayboard. She started painting at an early age of 2. As a child of an art professor she was absorbed into art openings, slide lectures, studios and life drawing classes. Now Andrea is a full time artist working in a range of media but she also is a full time marketing director for Ampersand Art supply. Andrea's work is mixed media, she says it is out of necessity because one kind of paint can not always express her ideas because she works in such ethereal subject matter. She blends watercolours, alcohol inks, oil paint and encaustic wax as well as cold wax on 'clayboard'. Sometimes in her process, in fact quite often her brush never touches the surface. I like this technique because it's experimentational and also it shows the viewer you don't need to use a paintbrush in the traditional way to get an amazing outcome. 

Friday 17 April 2015

Statement of Intent (Final Major)

Final Major


The media I have been using is photography, paint, photoshop and digital. I have been looking at birds, mainly owls. This is also carried on from another project called Lens Based Image Making, which is Unit 33, I have been to the Raptor Centre in St Ives and taken many photographs of all the birds there. Also I made sure I zoomed right in to get beautiful close ups to complete my final pieces for this project.

I have looked at artists such as Alison Fennell who is a water colour artist. I have painted a few of my photographs in the style of her work. I have really enjoyed looking into her work with great detail and using similar media to her. I like the way she uses speckled effects after she's finished the piece so I tried to incorporate that into my own work. Another artist I have looked at is called Charlotte Caron. Now Charlotte Caron uses a much different approach to Alison and I like it because she paints her piece and then uses her expressive marks to complete it. Another couple of artists I have looked at is Nicoli Vizoli, Jenn Mann and Michael Muller. 

I really liked Nicoli Vizoli's photography work, especially the natural figures holding the owls. I feel like the photography had a lot of meaning behind it, however in contrast to that I looked at another artist who is based around photography and her name is Jenn Mann. The reasons for liking this artist is because she makes all her work so bright and beautiful. It catches the viewers eye and draws you in completely. Michael Muller work is very eye catching also. The reasons behind liking this artist is because his photography is amazing!! I genuinely have never seen anything like it before. His work is astonishing because he really focuses on the main features of humans face. I also like his style because he incorporates different lighting to create a different atmosphere and mood. I really liked looking into Michael's history and all his work. He does many films and has many promotional opportunities. One thing I did like in particular is his close ups in his photography. I am intending to use his style in my work by taking various photographs of human portraiture close ups. 

I intend to use my various skills and abilities learnt this year to complete my final major, final piece. I plan for it to be a series of 3 in the style of Alison Fennell, Charlotte Caron, Michael Muller. Reasons for the combination of these 3 artists is because I like the way Alison Fennell's work is set out, majority of her work is very petite but when she is finished with it, she creates a speckled effect which I have already mentioned before, over her work this works well because it gets rid of the neatness of the painting once it's finished. Another reason why I'm combining all 3 artists is because Charlotte Caron's work is very painterly. This is good because it's helped me discover another range of painting, and also helped me express my painting digitally working in photoshop. I like it because it's not perfect, it's very messy but it's all for effect and I personally think it works really well. The last reason I am combining all 3 artists is because of Michael Muller, he has inspired me to take close up photographs of human portraiture which has enabled me the chance to create a front cover of LOVE magazine combing all 3 artists, with my own photographs and my own style. 


Health And Safety & COSHH

Control of substances hazardous to health also known as COSHH regulations 1994.


Coshh is the law that requires employers to control substances that are hazardous to health. You can prevent or reduce workers exposure to hazardous substances by:

Finding out what the health hazards are;
Deciding how to prevent harm to health;
Providing control measures to reduce harm to health;
Making sure they are used;
Keeping all control measures in good working order;
Providing information, instruction and training for employees and other;
Providing monitoring and health surveillance in appropriate cases;
Planning for emergencies.



























If the substance is harmful, such as the developer/fixer in the dark room, you could be exposed by:
■ breathing in gases, fumes? 
■ contact with the skin? 
■ swallowing? 
■ contact with the eyes? 

Exposure by breathing in 
Once breathed in, some substances can attack the nose, throat or lungs while 
others get into the body through the lungs and harm other parts of the body, eg 
the liver.

Exposure by skin contact 

Some substances damage skin, while others pass through it and damage other 
parts of the body. Skin gets contaminated:

■ by direct contact with the substance, eg if you touch it or dip your hands in it; 
■ by splashing; 
■ by substances landing on the skin, eg airborne dust; 
■ by contact with contaminated surfaces – this includes contact with 
contamination inside protective gloves. 
Exposure by swallowing 

People transfer chemicals from their hands to their mouths by eating, smoking etc 
without washing first. 
Exposure to the eyes 

Some vapours, gases and dusts are irritating to eyes. Caustic fluid splashes can 
damage eyesight permanently. 


Health and Safety at Work: ACT 1974

An act to make further provision for securing health, safety and welfare of persons at work, for protecting others against